Why Reason Marketing?

Many years ago, my desk used to have a white board behind it and amongst the all numbers and headings showing our progress, there was a corner dedicated to one word and that was WHY?

When we were asked to undertake new tasks for clients, when colleagues felt lost as to a piece of content's purpose or when we were suggesting ideas to pitch, I would point to this word on the board.

Because, I will be quite frank, there is absolutely no reason in undertaking marketing if there is not a 'why?'

Undertaking tactics without purpose, objectives or a strategy is treading water.

Marketing should be pursued not only with a reason, but with Reason.

Meet Abi O'Donovan

An award-winning strategic communications and marketing professional with a career spanning both in-house and agency-side roles, giving her a well-rounded perspective on brand-building, reputation management and audience engagement.

An award-winning marketer, she has successfully led marketing, PR and communications strategies across the hospitality, corporate, charity and public sectors.

Her expertise spans the marketing mix, from media relations and content strategy to digital marketing, stakeholder engagement, and crisis communications.

Abi leverages her diverse experience to help businesses refine their messaging, connect with their audiences and achieve sustainable growth through effective and authentic communications strategies.