Tie the Knot in Camden
Tie the Knot in Camden
Analysis and strategic direction - the perfect match.
Part of the London Borough of Camden, Tie the Knot encompasses the council's registrar service as well as it's recently refurbished wedding venue, Camden Town Hall.
Like most organisations, marketing activity was well and truly underway and gaining traction.
But they had big ambitions to considerably increase the number of ceremony bookings and enhance the authority of the Tie the Knot brand.
To put them in the best position possible to reach their objectives, they worked with Abi to undertake a full audit of the Tie the Knot marketing channels.
Following this, a thorough marketing strategy was created to not only enhance what was already in place, but ensure the channels were aligned and activity was directed by defined objectives, key messages and target audiences to serve both the registrar service and Camden Town Hall.
Audit and strategy • Consultancy
Analysis and strategic direction - the perfect match.
Part of the London Borough of Camden, Tie the Knot encompasses the council's registrar service as well as it's recently refurbished wedding venue, Camden Town Hall.
Like most organisations, marketing activity was well and truly underway and gaining traction.
But they had big ambitions to considerably increase the number of ceremony bookings and enhance the authority of the Tie the Knot brand.
To put them in the best position possible to reach their objectives, they worked with Abi to undertake a full audit of the Tie the Knot marketing channels.
Following this, a thorough marketing strategy was created to not only enhance what was already in place, but ensure the channels were aligned and activity was directed by defined objectives, key messages and target audiences to serve both the registrar service and Camden Town Hall.
Audit and strategy • Consultancy
PHOTO CREDIT: SAM LANE PHOTOGRAPHY
PHOTO CREDIT: SAM LANE PHOTOGRAPHY
PHOTO CREDIT: SAM LANE PHOTOGRAPHY
”‘Abi was commissioned to audit our website and marketing approach, then to help us craft a new marketing strategy to build our already successful wedding brand.
Abi’s attention to detail was astonishing, providing deep insights and developing actionable activities to help us improve quickly, creating the building blocks for success.
Our marketing strategy document is detailed and insightful, covering a broad spectrum of activities and improvements.
Abi has quickly become our ‘go to’ person for business development, and her warm and engaging approach really aligns with our values.”
- Phil Quickenden, Head of Customer and Registration Services
London Borough of Camden
”‘Abi was commissioned to audit our website and marketing approach, then to help us craft a new marketing strategy to build our already successful wedding brand.
Abi’s attention to detail was astonishing, providing deep insights and developing actionable activities to help us improve quickly, creating the building blocks for success.
Our marketing strategy document is detailed and insightful, covering a broad spectrum of activities and improvements.
Abi has quickly become our ‘go to’ person for business development, and her warm and engaging approach really aligns with our values.”
- Phil Quickenden, Head of Customer and Registration Services
London Borough of Camden
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